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Canada’s Immigration Slowdown: What It Means for the Economy and Society

Canada’s Immigration Slowdown: What It Means for the Economy and Society

by abhay | Jan 29, 2025 | Uncategorized

Canada, long known for its welcoming stance on immigration, is embarking on a significant policy shift that will reshape its demographic landscape in the coming years. The federal government has announced a series of changes to its immigration targets and policies,...
Millennials, Gen Z, and the $1.7 Trillion Shift in Canada’s Retail Market

Millennials, Gen Z, and the $1.7 Trillion Shift in Canada’s Retail Market

by abhay | Jan 28, 2025 | Uncategorized

Canada’s diverse consumer landscape is evolving rapidly, with Millennials and Gen Z emerging as powerful forces shaping the retail sector. As these younger generations gain purchasing power, their unique preferences and values are transforming the way businesses...
Canada’s Religious Diversity: A Reflection of Its Multicultural Identity

Canada’s Religious Diversity: A Reflection of Its Multicultural Identity

by abhay | Jan 20, 2025 | Uncategorized

Canada’s religious landscape is undergoing a profound transformation, painting a picture of a nation in spiritual flux. As we delve into the latest census data and research findings, we uncover a fascinating story of shifting beliefs, growing diversity, and the...
The Future of Multicultural Market Research in Canada

The Future of Multicultural Market Research in Canada

by abhay | Jan 9, 2025 | Uncategorized

As Canada’s population grows and becomes more diverse, businesses and marketers face the challenge of adapting their strategies to better connect with the country’s increasingly multicultural consumers. With the Canadian population surpassing 41 million in...
How Generational Differences Are Reshaping Consumer Behavior in 2024

How Generational Differences Are Reshaping Consumer Behavior in 2024

by abhay | Sep 12, 2024 | Uncategorized

Understanding generational differences is crucial for businesses looking to effectively market their products and services. Each generation, shaped by unique historical and cultural contexts, exhibits distinct patterns of consumer behavior that have significant...
Why Understanding Canada’s Multicultural Market Starts with Ethnic Panels

Why Understanding Canada’s Multicultural Market Starts with Ethnic Panels

by abhay | Sep 11, 2024 | Uncategorized

Canada is becoming increasingly diverse, with ethnic minorities expected to represent a large part of the population in the years ahead. As this shift happens, businesses need to rethink how they conduct market research to better understand and connect with different...
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