by Ethos Researcher | May 14, 2020 | Uncategorized
Innovate. A verb we all know and have heard before. It means changing or modifying something, introducing something new. So, if we are familiar with this word, why is it that innovating seems to be something complicated? Perhaps, because adapting to changes is not...
by Ethos Researcher | Feb 27, 2020 | Uncategorized
We have all been there – working our way through a winding questionnaire only to abandon it halfway through. There is often a correlation between factors such as a respondent’s age, sex, and social status, and whether they finish the survey. These factors can also...
by Ethos Researcher | Nov 9, 2019 | Uncategorized
Pepsi, Dove, ASOS… What do all these companies have in common? Well, they’ve all made some pretty big and most definitely avoidable mistakes when it comes to diversity and inclusion. Such culturally insensitive mistakes usually end up with a huge backlash from...
by Ethos Researcher | Aug 10, 2019 | Uncategorized
In light of renewed discussions around anti-Black racism and police brutality, several well-known brands like Aunt Jemima have recently decided to change their name, logo and internal structures in an effort to eliminate stereotypes and discrimination. While these...
by Ethos Researcher | Jul 21, 2019 | Uncategorized
Keeping a project on budget (or, dare we say, under budget!) tops all of our priority lists. While there is no catch-all solution, we’ve assembled the following list that can be applied to almost all market research projects. Remember, first and foremost,...
by Ethos Researcher | Apr 4, 2019 | Uncategorized
When it comes to market research, what’s more important than accuracy and relevance? What’s more accurate and relevant than ensuring diversity in studies to fairly reflect the views of the community? For as long as I have been in business, there has always been a...
