Key Responsibilities

Campaign Strategy & Execution:
Plan, execute, and optimize digital marketing campaigns across multiple channels (email, social, web, and paid media) to drive lead generation and brand awareness.

Content Creation & Management:
Collaborate with the design and research teams to create compelling content that showcases EthosMR’s expertise in multicultural and market research.

Website & SEO Optimization:
Manage website updates, improve page performance, and ensure strong SEO to increase organic traffic and conversions.

Social Media Management:
Develop and maintain an active presence across LinkedIn, Instagram, and other relevant platforms, aligning messaging with ongoing campaigns and seasonal themes.

Analytics & Reporting:
Monitor campaign performance using tools like Google Analytics, Meta Business Suite, and Brevo; provide actionable insights and recommendations for improvement.

Email Marketing:
Design, schedule, and analyze email campaigns targeting both B2B clients and panel members using platforms such as Brevo or Mailchimp.

Partnership & Collaboration:
Work closely with internal departments (Research, Operations, and AI teams) to align marketing efforts with company initiatives, client projects, and panel engagement.

Brand Consistency:
Ensure visual and tonal consistency across all touchpoints, reinforcing EthosMR’s positioning as a trusted, innovative research partner.

Automation & Tools:
Use tools like Framer, Notion, Zapier, and ReferralHero to streamline marketing processes and enhance campaign reach.

Continuous Improvement:
Experiment with new channels, creative formats, and automation tools to continuously refine performance and engagement metrics.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.

• 2+ years of experience in digital marketing, preferably in B2B or market research industries.

• Strong understanding of content marketing, SEO, and paid digital campaigns.

• Experience using analytics platforms (e.g., Google Analytics, Meta Ads Manager).

• Excellent copywriting and communication skills.

• Familiarity with Framer, WordPress, or similar CMS tools.

• Data-driven mindset with strong problem-solving skills and attention to detail.

• Knowledge of multicultural marketing or diverse audience targeting is an asset.

What We Offer

• Competitive salary.

• Flexible, fully remote work environment.

• Opportunities for creative ownership and professional development.

• The chance to shape the voice and growth of a leading multicultural insights firm.

How to Apply

Send your resume, portfolio (if applicable), and a brief cover letter to hr@ethnicpath.com